Create direct links that open the My Visit Wallet tab so guests land on their planner, tickets, and visit essentials in one place. Use the same link across push, email, SMS, and web banners; it resolves to the Wallet tab in-app or on the web. Links honor sign-in state, support UTM tracking, and include clear fallbacks if the app is not installed.

This reduces taps and confusion, increasing engagement with time-sensitive items like entry passes and add-ons. Go to Settings → Navigation → Deeplinks to generate a My Visit Wallet link, or select Wallet as the destination in Connect when composing a campaign. You can choose behaviors such as opening the current visit, showing upcoming visits, or prompting sign-in, and optionally preselect a visit date. Available today on all plans.

Break Type Filters for Bookings (Butlin’s)

Filter bookings by break type so you can quickly separate Family breaks from BBW. Apply the filter in your bookings list, saved views, exports, and operational dashboards. Combine break type with dates, accommodation, and status to build clear queues for sales and guest services.

This gives teams a reliable way to plan capacity and target messages for each break without manual spreadsheets. Go to Bookings → Filters → Break type and select Family or BBW; save the view for reuse or export results to CSV. The filter is also available when building Connect audiences from booking criteria, and the API exposes a breakType field for consistency. Available today on all plans.

Guest Segmentation by Extras (Butlin’s)

Segment guests by purchased extras so you can message exactly who has or hasn’t added late checkout, dining, or other add-ons. The audience rule uses add-on data provided via the BASIL integration, with separate conditions for “has purchased” and “has not purchased.” You can stack extras with stay dates, length of stay, and booking status to build precise audiences.

This improves relevance and upsell performance while avoiding noise for guests who already bought the item. In Connect, open Audience → Add condition → Extras to target by specific add-ons, or use the Extras quick filter while composing a push. Segments update automatically as add-on status changes and respect marketing consent, with exports and reports reflecting extras-based performance. Available today on all plans.

Deeplink to My Visit/Wallet tab

We have improved the planner capabilities by making it possible for guests to share the list of POIs they are planning to visit with friends and family. 

Now, guests can share their plan so others can have the same list of POIs in their own app, keeping everyone on the same page throughout the day. If a guest already has a plan, any new POIs from a shared plan will merge into the existing one, so guests do not have to start over or manage duplicates and can simply build on what they have already planned. This makes group visits easier to organise and helps guests spend less time coordinating and more time enjoying the experience together.

Share your visit plan with family and friends

We have improved the ticketing experience by making it possible for guests to share tickets with others in their party.

Now, guests can securely share a ticket with friends and family so everyone can have their own ticket available in their app, ready for entry when they arrive. If a guest receives a shared ticket and already has other tickets in their wallet, the shared ticket is added alongside the existing ones, so nothing gets overwritten and guests do not have to juggle screenshots or switch phones at the gate. This makes group visits easier to manage, reduces bottlenecks at entry, and helps guests spend less time coordinating and more time enjoying the day together.

Ticket sharing

Operators can now select related Points of Interest when creating offers, which allows guest to see offers that are nearby but also directly on the relevant POIs pages. This increases discoverability and drives more guests to see what offers they can take advantage of while at your venue.

Show related offers on POIs

Operators will be able to create direct links to the in-app Shop, making it easier to promote products and offers. This enables targeted push notifications and marketing campaigns that take guests straight to the shopping experience, helping to drive awareness and increase sales.

Deeplink to Shop tab

We’ve introduced a new integration to support dynamic and variable pricing within the app, should the service provider also support this functionality. This enables operators to harness dynamic pricing to sell products such as Fast-Track tickets. 

Dynamic pricing support 

We have improved food outlet discoverability by making it easier for guests to find all locations that offer food within the app. Previously, guests could only see a limited selection of outlets, making it difficult to understand the full range of available dining options in the park.

Now, guests can view a complete list of food-serving outlets and explore them via an interactive map or a scrollable list. This enhancement ensures that no outlet goes unnoticed and helps guests discover new dining experiences that match their preferences and location.

View F&B outlets in one place

We’ve expanded the MapLayr Web SDK with new features that bring it closer to the native app experience. Developers can now add enhanced POI annotations, enable walking navigation, control the map camera, and include interactive overlays—all directly within the browser.

These improvements make it easier to build rich, location-aware experiences on the web that match the quality and branding of mobile apps. Whether guiding guests through a venue or highlighting key attractions, developers have more tools to create engaging and consistent interfaces across platforms.

This update supports the growing need for cross-platform experiences and gives teams a unified way to deliver high-performance maps on both web and mobile.

MapLayr Web SDK enhancements

We’ve made it easier for guests to follow curated experiences by introducing support for sharable itineraries. Previously, there was no way to guide guests through a planned route in the app, which made it harder to promote recommended journeys or highlight key experiences in a specific order.

Now, operators can create itineraries made up of a sequence of POIs and generate a deep link for each one. These links can be shared directly or embedded in QR codes around the venue, allowing guests to instantly add the full itinerary to their plan with a tap or scan.

This helps guests navigate the venue step by step, reduces decision fatigue, and ensures important experiences are seen in context.

Add items to your plan via links & QR codes

We’ve launched a new interface that makes it easier for operators to manage categories and subcategories.

It introduces a new feature: the ability to reorder categories with simple drag-and-drop.

Adding and editing categories is also faster with a clearer, more intuitive layout. This update gives operators greater control and speeds up content management.

Enhanced category management

We’ve enhanced the Ride Restrictions section in Connect by adding support for rich formatting through a markdown editor. Previously, this section only supported plain text, which limited how operators could present important information to guests.

Now, Connect users can use markdown to add structure and style to Ride Restriction pages. This includes support for headers, bullet points, links, and images. It’s now easier to highlight key details, link to policies, and visually communicate restrictions or requirements.

This improvement gives operators more control over how information is displayed in the app and helps guests better understand restrictions before they ride.

Add custom and styled ride restrictions pages

We’ve improved food ordering by ensuring baskets are preserved even when users leave the app or navigate to other parts of it. Previously, if a guest switched away from the basket or closed the app, their selections could be lost, causing frustration and extra effort to rebuild their order.

Now, a guest’s basket is retained automatically, making the experience more convenient and dependable. The app also provides clear feedback when a menu becomes unavailable or changes, helping guests avoid confusion or invalid orders.

We’ve also added support for separate baskets across different outlets and menus. This allows guests to explore and order from multiple outlets during the same visit. Whether planning lunch early or picking up snacks later, guests can build each order independently without losing progress.

Quickly access your basket for multiple outlets

We’ve introduced a new ticketing integration with Anchor Operating Sys to enable guests to retrieve tickets and passes directly within the app through this integration partner. 

Pass & membership imports from Anchor Operating Systems

We’ve made it easier for guests to keep track of their food and beverage purchases by adding a new view to the My Visit section of the app. Previously, guests had no central place to review their active or past orders, which could make it harder to stay informed.

Now, all food and beverage orders are listed in one place. Guests can see the real-time status of active orders and review their full order history. This makes it simple to check what’s in progress and refer back to previous purchases when needed.

View All Your F&B Orders in One Place

We're introducing the ability for menu item prices to vary based on how guests choose to collect their order, either pick-up or delivery to their table.

This gives guests greater transparency and control, helping them choose the most convenient or cost-effective option. When only one collection method is available, guests will be taken straight to the menu without any extra steps.

Display different prices based on the fulfilment option selected

Operators can now reorder offers directly in the Content section, allowing them to choose the display order of offers in the app.

Reorder offers

We’ve completed a full integration with Cinchio Solutions, giving food and beverage operators a seamless way to manage menus and orders from a single system.

Real-time menu updates made with Cinchio’s menu management—including pricing, availability, and item changes—are instantly reflected in the 

 app, ensuring guests always see accurate information.

The integration also enables orders placed through the app to flow directly into Cinchio’s Kitchen Management System (KMS), providing kitchen staff with everything they need to prepare each order efficiently. Once an item is marked as ready, guests receive a notification to collect their food—streamlining operations and improving the pickup experience.

All menu, order, and revenue data is consolidated within Cinchio’s Backoffice, giving operators clear insight and control over their F&B operations without the need to juggle multiple systems.

F&B integration with Cinchio Solutions

We’ve introduced a new ticketing integration with Blackbaud Altru to enable guests to retrieve tickets and passes directly within the app through this integration partner. 

Pass & membership imports from Blackbaud Altru

We’ve introduced in-app audio tours to enhance the guest experience. Guests can now explore collections of related tracks and discover the associated POIs directly within the app. This makes it easier to follow guided tours and learn more about the venue as they explore.

Audio files are also discoverable through the relevant POI pages, allowing guests to engage with the content at their own pace. This update is especially useful for zoos, museums, and any venue looking to create more immersive and informative experiences for guests.

Audio Tours

We’ve made it easier to manage POIs by introducing batch editing. Previously, updating information like opening times or show times for multiple POIs was time-consuming and inefficient since users had to edit each POI individually.

Now, you can select multiple POIs at once and enable or disable them in bulk, saving time and effort. The new list view allows for quick selection and batch updates, making it easier to keep information consistent across similar POIs.

We’ve also designed the interface to support additional batch operations in future updates, giving you more flexibility and control when managing POIs.

Attractions.io changelog